We help founders build category defining marketplaces
A venture fund built by a team with 30+ years of experience operating and investing in some
of the biggest and best marketplaces in the world.
S onia
N agar
Sonia worked for Amazon 15+ years ago as part of the team that launched the clothing category. She then co-founded a venture-backed mobile shopping startup that was acquired by RetailMeNot, at the time the largest digital coupon marketplace in the U.S.. She led the mobile team at RetailMeNot for 2 years before joining Pritzker Group Venture Capital where she was a General Partner. At PGVC her marketplace investments included Backlot Cars, Cameo, Coinbase, ShopThing, Machinery Partner, Maisonette, Yay Lunch, Batch and FuelMe. Sonia started her career as an engineer at General Motors in their advanced engineering group.
A dam
K oopersmith
Adam previously worked at Pritzker Group Venture Capital for 20+ years, and most recently was a Managing Partner of the fund. His marketplace deals at Pritzker Group Venture Capital included G2, Backlot Cars, Spothero, Sittercity, Zinch and TicketsNow. Prior to Pritzker Group Adam led Business Development at Sportvision, a startup whose claim to fame was creating the virtual yellow 1st down line you see today on nationally televised live sports games. Before Sportvision Adam worked in private equity at Berkshire Partners and investment banking at Alex Brown.
Why Marketplaces?
3 themes we’re excited about
Digitizing Old Line Industries
We see whitespace to build category-defining marketplaces in industries underserved by technology (e.g., manufacturing, logistics and supply chain).
Example Investments:
New Ways of Monetizing Time & Skills
We see people trading 9 to 5 full time employment for “gigs” that offer flexibility, the ability to control your working time, and ways to monetize passions.
Example Investments:
Everyday Necessities
We have seen some of the world’s biggest marketplaces bring supply of fragmented, high purchase frequency consumer goods and services online.
Example investments:
Prior Marketplace Investments
EXIT: Acquired by Ticketmaster (NASDAQ: TKTM)
